Experience the future, embrace the change: The potential of IX to create and leverage teachable moments and improve lifestyle behaviors in osteoarthritis patients

A healthy lifestyle is crucial for many patients, but a doctor's advice alone rarely leads to lasting behaviour change. Tilburg University is investigating whether immersive experiences can create and reinforce so-called teachable moments in osteoarthritis patients: moments in which a patient vividly realises the consequences of an unhealthy lifestyle. In IX, patients experience the long-term consequences of their behaviour in an emotionally resonant way, as a driver of motivation to live more healthily.